What is the future of Ad Exchanges
Posted: Sun Apr 08, 2007 6:15 pm
Read the full article at GigaOm
Suddenly ad exchanges are HOT. DoubleClick, earlier this month announced that it is setting up an ad-exchange, close on the heels of WunderLOOP, which had announced its own exchange, WunderLOOP Connect in mid-March. Even Google embarked on a little TV-ad experiment with EchoStar that essentially points to a future online ad-exchange.
The growing interest in these ad-exchanges shouldn’t come as a surprise. Online advertising continues to grow - about $16.8 billion in 2006, and heading to the $25 billion by end of decade. These numbers, while astonishingly large, are matched by an exponential growth in the available inventory.
Suddenly ad exchanges are HOT. DoubleClick, earlier this month announced that it is setting up an ad-exchange, close on the heels of WunderLOOP, which had announced its own exchange, WunderLOOP Connect in mid-March. Even Google embarked on a little TV-ad experiment with EchoStar that essentially points to a future online ad-exchange.
The growing interest in these ad-exchanges shouldn’t come as a surprise. Online advertising continues to grow - about $16.8 billion in 2006, and heading to the $25 billion by end of decade. These numbers, while astonishingly large, are matched by an exponential growth in the available inventory.