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New Blood Pencil Award winners revealed at ceremony in Shoreditch, London
7 July, London - Tonight in Village Underground Shoreditch, D&AD New Blood revealed the winners of the 2016 New Blood Awards. The winners brought their A-game, wowed the judges with their creative prowess and tonight received their very special prize: a New Blood Pencil. With entrants from 58 different countries, this year’s awards once again reflect the best in young global creative talent.
Emotive causes, higher purpose and Snapchat featured highly in projects this year. Whilst the latter may come as no surprise, the former proves that the wider industry trend towards connecting brands with consumers on an emotional level has stuck a chord with graduates. Also the power of ‘creativity for good’ continues to be a strong motivator with many campaigns focusing on world-changing creative ideas, resulting in four White Pencil wins across four different briefs.
Andy Sandoz, D&AD President and Creative Partner Havas Worldwide commented, “Our two Black Pencil winners are incredibly emotive pieces of narrative. ‘Bottles of Squash’ shows us a raw and honest time of life where the simplicity of execution belies the depth of craft that is going on. ‘Retro Serif’ wins its Pencil for the story of the censorship of language. Creating a typeface that makes a positive impact on the world is an incredibly difficult brief and they delivered a beautiful piece of work.”
Naresh Ramchandani, Partner, Pentagram Design added, “The New Blood Awards represent hope and idealism, showing older creatives how new creatives can do it better and showing us that there’s a new generation coming up who are more able to change the world.”
An impressive 24 young creatives were the recipients of a Yellow Pencil this year, with two receiving the ultimate accolade, a Black Pencil.
The full Pencil statistics are as follows:
2 Black
4 White
24 Yellow
58 Graphite
111 Wood
The New Blood Awards are a platform for students and other new creatives to test their limits on real briefs, set by real clients. No other programme offers such a comprehensive test, or a more accurate representation of the challenges that await on the other side. Brand representatives and industry experts decide what work wins a coveted New Blood Pencil, and the bar every year is extremely high.
Paul Drake, D&AD Foundation Director commented: “D&AD New blood is all about inspiring the next generation, which is where our ‘Win One, Teach One’ mantra really comes to life. Winning a New Blood pencil is a huge turning point in a young creative’s career, not only are they recognised for being the best at what they do, but they get access to a wealth of contacts and advice from professional award Pencil winners and industry experts alike.”
This year’s brands and briefs are listed below:
Adobe: Remix the Adobe Creative Cloud Identity For Future Creators
Amnesty/WPP: Break Barriers Between Young Adults and Amnesty International
Crimewatch/BBC: Design A Digital Solution To Enhance Crimewatch Beyond Broadcast
D&AD: Fortune Favours the Brave
Dazed: Declare Independence In 15 seconds
Design Bridge: Break New ground In Beauty Branding
Desperados: Unleash Urbanites’ Party Spirit With An Unforgettable Experience
Dr. Martens: Celebrate Dr. Martens’ Unique Brand Using Radio’s Unique Platform
Ford: Team Up With Ford To Mobilise City-Wide Change
John Lewis: Create A Window Into The Brand
Monotype: Use The Power Of Typography To Activate Your Cause
Nationwide: Focus Nationwide’s Service For The Next Generation
Newsworks: Champion The Written Word In Print And On Screen
Shutterstock: Capture Dramatic Narrative In Everyday Reality
The Telegraph: Inspire A Digital Audience To Think Again About The Telegraph
TOMS: Engage A New Audience With The ‘Purchase With Purpose ’Movement
WWF: Activate A Global Conservation Community
Entry to the awards is open to anyone in full or part-time education, recent graduates who finished their course within the past two years and anyone 23 or under.
All Pencil winners were eligible to apply for the WPP New Blood Academy, where 50 graduates from across the globe attend the ultimate two-week creative bootcamp. The Academy provides an opportunity to learn from the best in the business, with grads working across disciplines and alongside a WPP agency on a live brief in order to secure a foot-in-the-door with a series of paid placements up for grabs. Talks, hacks, workshops and live briefs all test the students to the limit and ensure that they hit the ground running when they enter the industry. This year students will be working alongside creative luminaries as well as working on a live brief in their final week that looks at improving the way we all move around London.
Winning Work:
The Black Pencil Winners
Dazed - Bottles of Squash
Winner: James Wuds
“Truly excellent stand out piece of work. Funny, poignant, cool and accomplished, proud to have on Dazed.” - Jonny Kanagasooriam, Creative Strategy Director, Dazed Media
Monotype - Retro Serif
Winner: Polina Hohonova
College: Chelsea College of Arts
“Powerful. Political. Poignant. Rarely does a piece of work have the potential to inspire change and have such a profound impact on culture and society.” - Craig Oldham, Creative Director & Founder, Office of Craig Oldham
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The White Pencil Winners
Amnesty International/WPP -Every Minute Matters
Winners: Laurens Grainger, Matt Kennedy
College: School of Communication Arts 2.0
Ford - Ford Fu
Winners: Chloe Lam, Ryan Ho
College: Falmouth University
Monotype - Better Together
Winner: Kegan Greenfield
College: Chelsea College of Arts
WWF - Human Filter
Winners: Elisa Beretta, Rosita Rotondo, Alessandro Prestia, Massimo Mazzucca, Giulia D'agosta
College: Fondazione Accademia di Comunicazione
A Selection of Yellow Pencil Winners
Adobe - Turning Brand Identity Into User Experience
Winner: Julia Baulin
College: Westerdals Oslo School of Arts Communication and Technology
Amnesty International/WPP - Profuckation
Winners: Batara Bayu Soedarwanto, Kevin Wijaya
Colleges:Nanyang Academy of Fine Arts (NAFA), Loughborough University, Miami Ad School San Francisco
Monotype - Protecting Pubs Campaign
Winner: Neil Bennison
College: University of Central Lancashire
Nationwide - Nationwide's YouTube Stock Exchange
Winners: Ryan Leckie, Hana Ovčina, Aditya Sunilkumar, Lukas Bruhn
College: University of South Wales
WWF - Game On
Winner: Simon Eden
College: Portsmouth University
To see all the winners please click here.
ENDS
For more info, images and interviews in relation to D&AD New Blood 2016, contact:
Elisa Barnard, D&AD PR Manager | elisa.barnard@dandad.org | +44 (0)207 841 1125
Note to editors: Images of all the listed work can be downloaded with this link: https://we.tl/zlyZPH4ttx
About D&AD New Blood
New Blood is part of the D&AD Foundation, which exists to inspire the next generation of creative talent, promote diversity, and stimulate the creative industry to work towards a fairer more sustainable future.
New Blood aims to reach young creatives from as far and wide as possible to offer inspiration, learning and genuine opportunities on the way into industry.
· The New Blood Awards has celebrated the best young creative talent via its Student Awards scheme for over 35 years and the New Blood Awards are the modern iteration of the world’s most coveted prize for young creative talent. The awards give full time students, recent graduates and under 24s around the world the chance to take on a variety of industry standard briefs set by global brands. Winning a New Blood Yellow, Black or White Pencil is an instant validation of talent.
· The New Blood Exhibition gives graduating students the chance to flaunt their best work to industry to make meaningful connections and land their first break.
· The New Blood Festival is a creative takeover where multiple brands, agencies and studios open their doors for keen young minds to experience it from the inside and find out what that dream job may look like.
· The New Blood Academy is an intensive two-week boot camp, sponsored by WPP and filled with inspiring and agitating talks, briefs, hacks and workshops. Young creatives who win in the New Blood Awards, or who impress at the New Blood Exhibition, are invited to apply for this unique learning experience.
About D&AD
Since 1962, D&AD has been inspiring a community of creative thinkers by celebrating and stimulating the finest in design and advertising. A D&AD Award is recognised globally as the ultimate creative accolade, entered and attended by the best creative decision makers from around the world. Set to reward, promote and enable creative brilliance in all areas of creative communication, a Yellow – or Black – Pencil remains the pinnacle in many careers.
But it’s much more than just the Awards. Members join a vibrant global community, whilst Creatives and clients are inspired by a world-class training and development programme. Students and young creatives are supported with projects, awards and exhibitions, which give them a vital leg-up as they enter the industry.
As a non-profit, all of D&AD's surpluses go straight into programmes that develop the next generation of creative talent while campaigning for the creative industries to help solve the world's toughest social and environmental issues.
D&AD awards the future creative superstars in New Blood 2016
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Re: D&AD awards the future creative superstars in New Blood 2016
About D&AD New Blood
New Blood is part of the D&AD Foundation, which exists to inspire the next generation of creative talent, promote diversity, and stimulate the creative industry to work towards a fairer more sustainable future.
New Blood aims to reach young creatives from as far and wide as possible to offer inspiration, learning and genuine opportunities on the way into industry.
· The New Blood Awards has celebrated the best young creative talent via its Student Awards scheme for over 35 years and the New Blood Awards are the modern iteration of the world’s most coveted prize for young creative talent. The awards give full time students, recent graduates and under 24s around the world the chance to take on a variety of industry standard briefs set by global brands. Winning a New Blood Yellow, Black or White Pencil is an instant validation of talent.
· The New Blood Exhibition gives graduating students the chance to flaunt their best work to industry to make meaningful connections and land their first break.
· The New Blood Festival is a creative takeover where multiple brands, agencies and studios open their doors for keen young minds to experience it from the inside and find out what that dream job may look like.
· The New Blood Academy is an intensive two-week boot camp, sponsored by WPP and filled with inspiring and agitating talks, briefs, hacks and workshops. Young creatives who win in the New Blood Awards, or who impress at the New Blood Exhibition, are invited to apply for this unique learning experience.
About D&AD
Since 1962, D&AD has been inspiring a community of creative thinkers by celebrating and stimulating the finest in design and advertising. A D&AD Award is recognised globally as the ultimate creative accolade, entered and attended by the best creative decision makers from around the world. Set to reward, promote and enable creative brilliance in all areas of creative communication, a Yellow – or Black – Pencil remains the pinnacle in many careers.
But it’s much more than just the Awards. Members join a vibrant global community, whilst Creatives and clients are inspired by a world-class training and development programme. Students and young creatives are supported with projects, awards and exhibitions, which give them a vital leg-up as they enter the industry.
As a non-profit, all of D&AD's surpluses go straight into programmes that develop the next generation of creative talent while campaigning for the creative industries to help solve the world's toughest social and environmental issues.
New Blood is part of the D&AD Foundation, which exists to inspire the next generation of creative talent, promote diversity, and stimulate the creative industry to work towards a fairer more sustainable future.
New Blood aims to reach young creatives from as far and wide as possible to offer inspiration, learning and genuine opportunities on the way into industry.
· The New Blood Awards has celebrated the best young creative talent via its Student Awards scheme for over 35 years and the New Blood Awards are the modern iteration of the world’s most coveted prize for young creative talent. The awards give full time students, recent graduates and under 24s around the world the chance to take on a variety of industry standard briefs set by global brands. Winning a New Blood Yellow, Black or White Pencil is an instant validation of talent.
· The New Blood Exhibition gives graduating students the chance to flaunt their best work to industry to make meaningful connections and land their first break.
· The New Blood Festival is a creative takeover where multiple brands, agencies and studios open their doors for keen young minds to experience it from the inside and find out what that dream job may look like.
· The New Blood Academy is an intensive two-week boot camp, sponsored by WPP and filled with inspiring and agitating talks, briefs, hacks and workshops. Young creatives who win in the New Blood Awards, or who impress at the New Blood Exhibition, are invited to apply for this unique learning experience.
About D&AD
Since 1962, D&AD has been inspiring a community of creative thinkers by celebrating and stimulating the finest in design and advertising. A D&AD Award is recognised globally as the ultimate creative accolade, entered and attended by the best creative decision makers from around the world. Set to reward, promote and enable creative brilliance in all areas of creative communication, a Yellow – or Black – Pencil remains the pinnacle in many careers.
But it’s much more than just the Awards. Members join a vibrant global community, whilst Creatives and clients are inspired by a world-class training and development programme. Students and young creatives are supported with projects, awards and exhibitions, which give them a vital leg-up as they enter the industry.
As a non-profit, all of D&AD's surpluses go straight into programmes that develop the next generation of creative talent while campaigning for the creative industries to help solve the world's toughest social and environmental issues.