Airtel's 'viral'
Posted: Mon Feb 26, 2007 3:52 pm
Airtel has started this series of 'viral flash films', basically flash films (quite badly scripted though) available on live IP address based sites. Heres one.
attaching some more of virals in flash format as separate subjects under this same section so that all the sounds of all the flash files don't start playing together.
meanwhile, here is some really stupid viral thing airtel did on april fool's day:
Since April Fool's Day was around the corner, Airtel wanted to execute a viral campaign where in users could fool their friends.
In order to achieve their objective, Airtel created a viral application wherein subscribers would receive a push message that encouraged him to send the keyword FOOL to 800 to 'download a rocking prank'. Once the users sent the keyword to the short code they would receive a message that communicated the two keywords to them i.e. FOOL for a text prank message and FP for a picture message and also that they would receive their prank message shortly. The user could then forward the prank message to their friends. An example of the prank text messages is as follows:
"I thought I'd better SMS u as this is way too embarrassing to say this to ur face. Your fly has been open all day! We all noticed but didn't wanna say anything."
The Airtel April Fool's Day application was a huge success across all circles of the Airtel connect throughout the activity.