Dynamic Logo measures advertising effectiveness

[encyclomedia]

http://www.dynamiclogic.com/na/products/AdIndex/

AdIndex is Dynamic Logic's research application to measure advertising effectiveness. AdIndex studies are run in conjunction with an online ad campaign and are designed to provide advertisers, agencies and publishers with traditional brand metrics to gauge the impact of their online advertising campaign.

Every time a client's ad is served to a website visitor, an exposure is recorded in the AdIndex exposure database.

Visitors are randomly intercepted to take a brief survey and, upon their consent, are asked a series of questions designed to measure the branding impact of an ad campaign.

Responses are broken out by those exposed to an ad and compared to those not exposed.

To isolate the impact of online advertising on various communications metrics, AdIndex uses an exposed/control methodology:

Since both groups are recruited from the same websites and the only variable between the groups is exposure to an ad, we can measure the impact that exposure has on metrics such as brand awareness, ad recall, message association and purchase intent. The strength of our methodology ensures that results are valid and reliable, as well as actionable since results are reported in real time via the online results interface.