NEW YORK (AdAge.com) -- Given its dependence on dead trees, the magazine industry is obviously processing a lot of environmental guilt these days. At least that's the conclusion one can draw when looking around at the number of "green" issues flooding newsstands.
Easy and profitable
"Unlike The Muppets' Kermit the Frog's eternal lament," the Media Industry Newsletter recently observed of environmentally themed cover packages from titles including BusinessWeek, Business 2.0 and The Economist, "it is easy being green -- and profitable." Even if you pay to offset the carbon emissions that producing the magazine created, like The Economist did last summer.
Now there's one more for the pile: Knit.1 Magazine, a knitting and crochet quarterly aimed at young, fashionable readers, is making its summer issue a green one.
"As a knitting magazine, our primary content is patterns," said Michelle Weiner, associate editor. "So, for example, we have a story called 'Solar Power,' featuring summery tops in hot, bright colors. We also have a couple fashion features using eco-friendly yarns, or recycled materials -- one called 'Knit Your Vegetables,' which has patterns using soy- and corn-based yarns."
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Magazines find Green is In
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