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Very different and nice art direction but not giving a big impact, something like lack of ' I must get it ' feelings. The idea is different and yea very different. But one thing is that i wont buy the product and i will not remember it if im the potential consumers...sorry to said that eventhough i might not be qualify to give such comments. Good sleeping having good dreams? good dreams is killing all the mosquitoes? i would have do it this way...sorry again if my comments offended you...
Haha! Im just a student, still in progress but my final year project is on an insecticide product called Shieldtox, im doing 3 pieces of ads on it as well as direct mailer and ambient media...the tvc i try to do it also but very hard because of limited items.
that's the problem, we indians need to pimp up our art direction a lot. we are sooooo far behind the west, our ideas however are much superior. maybe we need to hire foreign art directors in india?
Yes, there are good and talented people from the west but so are the east. When comes to advertising in Asia, i think the leading will be Japan, India, Singapore, Malaysia, China and Hong Kong. Singapore and India are equally strong to me. Well i dont know but i believe eastern people never a step behind from western when comes to advertising just that we need to see alot and read alot, expose more. We can do it, we have to believe in ourself and work our guts out.
