McCann Mumbai's copied ad that pissed off OneShow

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TruthHurts
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McCann Mumbai's copied ad that pissed off OneShow

Post by TruthHurts »

Ok, I do not think is similar but one show did. The team who did the calender not only complained to One Show but every damn website. That is not cool. But you be the judge. The envelope is done by McCann.
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Ek Kanya
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Post by Ek Kanya »

Cpoied no doubt. It takes a lot of courage and little brains to do something like this
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Tarun Biswas
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Post by Tarun Biswas »

I liked the copied version better. Kanya aap kahan se ho?
Daryl
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Post by Daryl »

Haha! same concept different art direction! I think same concept but used in different art directions or brands are normal in the industry? Anyway, to me i think the 2006 is better...
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shantyarow
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Post by shantyarow »

The one done in 1998 by Uday Parkar and Veynz Nayr is a classic in Indian advertising.

I agree with Ek Kanya, beats me what Manish Bhatt and Raghu Bhat were thinking of before ripping their remix version.

Ironically imagine the amount of paper wasted in creating the ad, sending it to the One Show and then receiving a rejection letter...completely opposite to the sentiment!
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Payal
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Post by Payal »

everyone is copying everyone...some get caught, some win awards...what makes me sick is the glorification of all these award winners who win on scams. i want to see some real work from raghu-manish...
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Prasoon
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Post by Prasoon »

who knows, maybe the first calender is also copied.
Daryl
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Post by Daryl »

Actually alot of people copied or reused some ideas that started by some creative people for the past 5 or maybe even 10 years back...
http://coloribus.com/admirror/.... browse the website and you all will know, just that they used it on different products or change the art directions. In the end, i borrowed it from Paul Arden....It's not where you take things from ; it's where you take things to.
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Krish
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Post by Krish »

your link not working mate.
Daryl
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Post by Daryl »

Opps...sorry! heres the right one http://coloribus.com/admirror
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Europa
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Post by Europa »

I think it all flows from the fact that advertising is no longer intelligent, just clever. As long as metal winners get more lucrative jobs, this shall remain.
Daryl, about the paul arden quote, if the product had an intelligently built brand wheel/strategy/positioning etc, no piece of creative could be retrofit to another brand.
Can you fit a Volvo/Volkswagen ad to one for Chrysler?
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