WONDERBRA

[silly lily]

bad tarun, very bad. sorry. u need to see some more wonderbra ads

[TruthHurts]

Wonderbra in the UK* has unveiled its first 3D billboard poster that marks the launch of an integrated campaign by iris to promote its new ‘Full effect’ bra. The 48-sheet poster kick starts a range of brand engagement initiatives to span digital, experiential, media partnerships and PR, which will work together to put the brand directly in touch with its female target audience.

The poster, at Waterloo Road London, features a model wearing the bra and can be viewed with specially designed 3D glasses in the shape of the bra. The guerrilla stunt was created by iris to generate buzz around the new bra, which can boost busts by up to two-cup sizes.

The campaign, called ‘Full effect your life’, will see Wonderbra give three girls the opportunity to win one of three life-enriching experiences**: Become a fashion journalist with a week’s internship at Cosmopolitan.co.uk; discover the secrets of a fashion stylist by shadowing Grace Woodward of ‘Britain’s Next Top Model’; or delve into the mind of a fashion buyer on a trip to Paris with leading vintage site WeLoveVintage.

An online and PR campaign kick off the nationwide competition today, with an exclusive feature in The Sun including a giveaway of the limited edition ‘Full effect’ 3D glasses, as well as social media content to go live on Facebook and Twitter. All activity will drive traffic to the campaign’s dedicated competition website within www.wonderbra.co.uk, created by iris. The site was sourced by MPG.

[Allen Mathews]

hey love it! what kind of glasses are required to view this one?

[silly lily]

it really really is super

[Paramvir]

These WonderBra ads are from Singapore. Absolutely stunning idea and execution!

[encyclomedia]

the wonderbra stuff is absolutely stunning!

[vasanth]

The idea of using 3d in the wonderbra ads is brilliant... but in terms of functionality... how many people walk around with 3d glasses in their pockets... Atleast for the outdoor one... Ideally they should be used in theaters during a 3d movie show....

[amey katkar]

i remeber last time i saw a 3d movie was choota chetan and now its WONDER BRA...!!!

[Ek Kanya]

3D has matured

Its not about walking with 3D glasses, but understanding from the image that its meant to be 3D, then looking at the brand/product etc and realizing that its clever...

[vasanth]

Are you sure thats the way most perceive it? Coz when i see red and blue channels of an image shifted i know its 3d but without 3d glasses made available i'd just think its stupid on the brands part.... hence i say they should use movie theaters as the medium...

[MissMallu]

you are obviously not a girl, Vasanth

[vasanth]

Cant argue with that.....

[raja ghose]

Cant argue with that.....

[raja ghose]

why, I love these...

[pilarmos]