desicreative.com

yeah truly! its a joy!

great concept.
nice execution

Dog one is reallyyyy gud one. Didnt find the othr one tht grt. Which agency r u in priti?
N all the best

NIce work !!!

Dog one is intelligent and matches with readers. perfect.
Chinese one ... gone far ahead ...

these are truly nice ones. very nice. rarely does one see interesting print which is releasable any more.

The dog one is pretty gud, but is there any way to make a little easier for a common man to get it easier? Like putting the news paper in the mouth of dog or something else?

let me knw your say on this.

in an earlier post you had ponly said that normal is boring.

putting the newspaper in teh dog's mouth says nothing. biut putting the spondilitis neck support, along with the line 'more things to read on sunday' or something like that immediately builds the connect to the message. Everyone knows that dogs fetch the paper. if the paer is heavy, the dog's neck gets strained. Its an amazing ad. Love it. Sai Krishna, this is how you should make your ads as well.

@Hasmukh: A dog does a lot more things than fetching news paper... So as soon as someone see the picture it may not definetly steer their thoughts towards a news paper!

We should lessen the hops to transformation (from impression to realization). The ad's complexity depends on its target audience... This one is not an easy one for everyone to get.

But I like the idea, its purely thought processing!

@SaiKrishna:

the logo is for a Newspaper. You immediately establish the connection. Plus people who read newspapers will identify. I think its amazing.