Check also the making of and the print campaign.
UK is investing more than £6 million to support its R8 high-performance sports car with one of the most ironic claims in the history of advertising: “the slowest car we’ve ever built”. The new campaign featuring the sought-after all-aluminium, quattro four-wheel-driven, V8-powered two-seater breaks this week, [...]
[youtube]http://www.youtube.com/watch?v=9UU36560mJA[/youtube]
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Audi R8: The slowest car we've ever built video
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