Mammogram Awareness Campaign

kumarg · Post by **kumarg** » Wed Jun 13, 2007 12:02 pm

Normally, breast cancer awareness ads are targetted at Women. However we saw the opportunity in getting the male in the house to sit up and take notice of the need to get the women in his life to do a mammogram and came with a creative that was placed in sports magazines. Mind you the target audience here are strictly men. (In case the womenfolk find the ad offensive)

Brickbats and bouquets welcome.

Ek Kanya · Post by **Ek Kanya** » Thu Jun 14, 2007 5:02 pm

its nice. i like it. wish people would good more responsible when it comes to health.

Anusheela · Post by **Anusheela** » Fri Jun 15, 2007 10:18 am

I think its a great thought...
though to be honest, the execution could have been better,
in the sense a little more matured

bluesprint · Post by **bluesprint** » Tue Jun 19, 2007 5:56 pm

yeah agreed. the type for example

jungle ki raani · Post by **jungle ki raani** » Fri Jun 22, 2007 10:30 am

Maybe you should also offer an illustrated instruction poster. Not many guys would know how to check?