Ad Club Kolkata Call for Entries

Hasmukh · Post by **Hasmukh** » Mon Apr 24, 2006 12:09 pm

Ad Club Kolkata is calling for Entries for Consumer Connect Awards
Download the entry form here

Did your brand communication connect with your consumer?

If it did, expect to be recognised.

In 2003, Advertising Club Calcutta chose to champion not just advertising but any form of brand communication that connected with the consumer.
And so it chose to update The Gowtam Ghosal Trophy, initiated in 1983, and made it India’s only ‘advertising’ award that involves the consumers.
The Consumer Connect Awards.

That’s right.
Every entry is shown to the consumer group you consider your primary audience. Last year 3500 consumers were contacted.
Indica Research has developed a model for us that generates an impartial Consumer Connect Score. The model has been tested for two years and has come up trumps.

What is amazing about the process is that it evaluates not just mainstream advertising but any kind of brand communication initiative, for any size of brand, on a level playing field. Last year an ‘in-film placement’ fought with a ‘local festival promotion’ and a ‘national TVC campaign’. Advertising, after all, has become a very big word.

Of course the brand communication initiatives that connected with the consumers the most won.
Have you created anything in the last year that made the consumer think more highly of your brand?

How is it judged?

Thanks to Indica Research, we now have a time tested model to determine the Consumer Connect Score of each entry.

Last year JWT and Group M sent in the same entry separately. With over 200 entries to contend with, we had no way of knowing it was for the same brand initiative. The entries were researched in separate panels. The scores came out almost identical. (In fact, that’s when we realised it was really the same entry.)

How does Indica Research come up with a Consumer Connect Score?

For each entry, Indica Research uses two matched consumer panels.

With the first panel they conduct the Market Assessment Study. They measure what the consumers currently think and feel about the brands.

With the second panel of matched consumers they conduct the Stimulation Assessment Study. They measure what the consumers thought and felt about the brand communication initiative that’s been entered.

Then, using their proprietorial AIM model, they cull out the changes in Likeability, Brand Image and Brand Perceptions. The difference in the composite scores yields the Consumer Connect Score. Brands with already high Market Assessment Scores have to prove themselves with even higher Stimulation Assessment Scores. Everybody gets a level playing field because the Consumer Connect Score measures the difference the entry made.

Our confidence in this score has grown over these two years. It will now carry a 75% weight and will be used to shortlist the nominees.
The final winners will be decided after a live presentation to a panel of judges.
That’s on judgement day : July 29, 2006

Who can enter?

Any brand initiative launched between Jan 1, 2005 and March 31, 2006 can enter.

Advertising Agencies, Communication Consultancies, Clients …. Anyone who is proud of having created work that has connected with the Indian Consumer can enter. Just make sure your business partners are not sending in the same entry!

The Categories

There will be different awards for each of the following categories though the Consumer Connect Score has no bias.

Consumer Products (FMCG)
Consumer Durables
Consumer Services
Public Services

> The Campaign of the Year will go to the entry with the highest score.
> Every category has a winner and a runner-up.
> Every category has a special award for the Kolkata Agency with the highest rating in those categories.
> The Agency of the Year will go to the communication consultancy with the highest points.
> 3 points for a “winner”. 2 points for a “runner-up”. 1 point for a “nomination”.

diptanshu · Post by **diptanshu** » Thu Apr 27, 2006 9:26 pm

are you from calcutta

Hasmukh · Post by **Hasmukh** » Fri Apr 28, 2006 8:34 pm

i wont tell you.
you look cute and horny at the same time...

diptanshu · Post by **diptanshu** » Mon May 01, 2006 12:06 pm

2 things i can tell about you then. you are not a girl and you are not gay!

Hasmukh · Post by **Hasmukh** » Tue May 02, 2006 1:12 pm

maybe you are wrong..

but then maybe you are not...

Paromita · Post by **Paromita** » Tue May 02, 2006 4:58 pm

Diptu, but you are cute

diptanshu · Post by **diptanshu** » Fri May 05, 2006 11:09 am

well thank you! are paromita from bombay who has now moved to london?

Post by **Paramvir** » Fri May 05, 2006 12:30 pm

have you entered anything for these awards?

diptanshu · Post by **diptanshu** » Fri May 12, 2006 10:23 am

new deadline for consumer connect awards

Allen Mathews · Post by **Allen Mathews** » Sun May 14, 2006 4:33 pm

can students enter?

Viviane · Post by **Viviane** » Sun May 14, 2006 4:41 pm

can we enter from brazil?

diptanshu · Post by **diptanshu** » Mon May 15, 2006 11:14 am

students can enter, only if the work is released. you can enter from brazil. but, enter only if your product/advertising is exposed in indian markets. for details and entry form, download pdf

http://www.adclubcal.com/connect/entryform.htm

Paromita · Post by **Paromita** » Mon May 15, 2006 11:25 am

Dips, I was from Cal, but moved to london long time back. why?

d_debu121 · Post by **d_debu121** » Wed Jun 07, 2006 9:03 pm

Paro,
Why are you in london ?
Only god & You know.
Kee thik bolchi to ?

Paromita · Post by **Paromita** » Wed Jun 07, 2006 9:27 pm

saala, eka main ke dekhe line marchis?

Hope no one understands bong here

aami videsh e copywriter aachi. kano?

tui kothai?

desicreative.com

Ad Club Kolkata Call for Entries

Ad Club Kolkata Call for Entries

hahahaha