Marketers not haappy with Agencies

[Paramvir]

from adage

A survey of agencies and their clients to be released today by Forrester Research has a disturbing pair of findings that together put a fine point on one of the major challenges facing Madison Avenue today: How can agencies remain central marketing partners in an age of increased specialization driven by an increasingly digital media environment?

The rather bleak report employed the net promoter score, a popular test of loyalty that's based on a simple question: How likely are you to recommend a particular product or service? Agencies turned in a dismal aggregate score of 21%, meaning that very few clients would recommend their agencies' services to others. Yet the report also found that a whopping 76% of marketers had no way to determine their return on investment from their lead agencies. Sixty-nine percent said ROI is too difficult to measure.

sounds liek its going to have to come to india soon...

[FC]

that's disturbing. if u look around u will see all those glorious agencies are a thing of the past. bates and grey is gone from north america. lintas is gone (tho under a different avatar) and DMB&B, NWA, etc etc. i hear even saatchi will be gone in lot of markets to be gobbled up by publicis.