what if the economist did this?

[horbhaikihaalhai]

i don't know...
perhaps there is no clever/intelligent play...
didn't do much for me.

and it should be red backround with reverse type.

[Paramvir]

and it should be red backround with reverse type.

i believe THATS the constant change he has been talking about.

[life_joke]

hey fellow DC-ians,
i think this guy had a terrific idea that, like so many others, has been mass raped with non-persual nature of the ideator. a great idea gone down the sewer b'coz of laziness.
nevertheless, a good try. keep up the effort and who knows, it might be noticed by Mr.David A himself.

[Prasoon]

cool. change = change the color aswell.

[shantyarow]

The idea of a well-know brand smashing its own language in order to further its philosophy is a brave one.
How smart...I have no idea.
But I really like the thinking that's gone behind this.
Should hold you in good stead.