SCAM

[betterunsaid]

A scam for sadolin paints.

[DesiPimp]

that's an honest creative...good one man...hey u from oman?

[betterunsaid]

Yup. You too?

[shantyarow]

The line could have worked much, much, much better. Interesting thought though.

[betterunsaid]

Hi shanty

I merely summed up the visual. But, your feedback is welcome.If I were to rephrase....

[shantyarow]

Just felt that 'rehabilitate' is too big a word for this.

And there's still an untied, loose end about why a cracked field.

I don't know if you're desi, but I almost imagine shooting beautiful walls from villages across India - cracked, dried cowdung walls from a hamlet in Tamil Nadu; eroded but serene walls adorned with Warli paintings from Maharahtra; evocative half baked mud, half coconut leaf thatched walls from Alleppey in Kerala.

All this with one line: Some walls are beautiful. Some walls could do with (product name).

I remember a beautiful campaign done by my friend in India. It showed young kids, women and men sitting at home, some reading a book, some watching TV, some eating an apple - all of them have hair that looks prematurely aged. It was actually the plaster from their peeling walls nestled in their locks.

The line mere said: Because peeling walls could be very unappealing.

What say?

[betterunsaid]

I buy your point. Rehabilitate is one big word but Sadolin's USP is covering cracks and I thought this drove the point home.

[shantyarow]

No issues. Maybe you can use the phrase 'the crack expert' where the word 'crack' means someone who is very good.

[Payal]

agree with shanty, i love the idea but perhaps u need to 'dumb down' the copy. more direct and related to the crack.