Myths of Branding (especially in SMEs)

[JCSaiKrishna]

Hello friends,

We have articulated our findings and understanding on the role branding in SMEs through an article. please find it here:
http://windowsquare.com/blog/myths-of-sme-branding/

I would be glad to hear you opinions on the content .

[amey katkar]

Hi Sai,

I like what u showed, I was just wondering if you could tackle such myths, Like: How to answer? So next time everyone will be ready with one common answer lol

[Shahrukh Khan]

You mention a myth as 'Branding is Expensive' and then a myth 'Branding is a one time cost'.

Obviously its not a one time cost and if its recurring, it can't be cheap, right?

[TruthHurts]

Branding is a continuous process.

[raja ghose]

Sai, what are the results of your brand 'doctor' kind of thing you had run?

[JCSaiKrishna]

We had quite enough experiences with SMEs. And to sum up them, the following are they:

a) Major portion of SMEs are family oriented business with affiliate marketing.
b) Most of their budget allocation for marketing is approximately less than 4% of their revenue
c) They don't have a culture or environment or processes or policies to stand as a brand with clarity and alignment.

Sai, what are the results of your brand 'doctor' kind of thing you had run?

[vikas]

You are so right. We have had the same experience. But what can one do? Its not always that one can work with large companies. How do you deal with this?

[JCSaiKrishna]

We have to design processes in such a way that it can embed certain quality of the output. And we have to stick to that process. That is one major way we start bringing difference...

You are so right. We have had the same experience. But what can one do? Its not always that one can work with large companies. How do you deal with this?

[Paramvir]

Can you elaborate your process?

[Saumya]

Yeah I too would love to know how to create a process for creative.