Here's a campaign my CW and I did for the Toyota Prius Hybrid.
-enjoy
Toyota Prius Hybrid
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leadvertiser
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- Location: San Francisco, California
Toyota Prius Hybrid
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leadvertiser
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vikram sharma
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shantyarow
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Good!
Loved this Lead!
Monopoly has been used before as a metaphor, but this is an interesting spin. As a writer, I agree with Vikram, 'For Prius Owners' is far more elegant, to the point and makes the owner feel more special.
Just one thing, and pardon my ignorance if I'm wrong, but in the 'Go' sign creative, isn't the Prius on the opposite side of the road. It should go in the direction of Go shouldn't it?
Monopoly has been used before as a metaphor, but this is an interesting spin. As a writer, I agree with Vikram, 'For Prius Owners' is far more elegant, to the point and makes the owner feel more special.
Just one thing, and pardon my ignorance if I'm wrong, but in the 'Go' sign creative, isn't the Prius on the opposite side of the road. It should go in the direction of Go shouldn't it?
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leadvertiser
- Posts: 46
- Joined: Mon Sep 18, 2006 10:12 am
- Location: San Francisco, California
hey shanty,
Haha. You caught the small detail that slipped my mind. I actually made the change already, but havent posted the new ads up. I'm actually planning on turning it to a Direct Mail instead of a print campaign. I'll put it up once I have it all made.
My copywriter and I originally had "for Prius owners", however we agreed on leaving it as "IF you own a prius..." because we like giving the reader the chance to imagine that they can own one too. IF they do, then they have the same luxuries as a prius owner. This way, we reach not only our secondary target (prius owners), but non owners as well (primary target).
Thanks,
Phuong Le (LEE)
Haha. You caught the small detail that slipped my mind. I actually made the change already, but havent posted the new ads up. I'm actually planning on turning it to a Direct Mail instead of a print campaign. I'll put it up once I have it all made.
My copywriter and I originally had "for Prius owners", however we agreed on leaving it as "IF you own a prius..." because we like giving the reader the chance to imagine that they can own one too. IF they do, then they have the same luxuries as a prius owner. This way, we reach not only our secondary target (prius owners), but non owners as well (primary target).
Thanks,
Phuong Le (LEE)
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shantyarow
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OK
Cool Lee...all the best...
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