180 BV Amsterdam looking for Writer

[Hasmukh]

Copywriter, NL-NH-Amsterdam

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180

First, let’s get the most frequently asked question out of the way.

"Why did you pick the name 180?"


The short and truthful answer is we were after a name that would work well in any language. As another condition, we also wanted something simple, contemporary and memorable. And of course the name had to be "creative".

So we drew up a list of possibilities, voted on our favourite and then, as if to validate our intuition in choosing the name 180, stumbled across the following quote:


"Whenever you get into trouble, keep going. Do a 180-degree turn. Turn the situation halfway around. Don’t look for the secure solution. Don’t pull back from the passion. Turn it on full force." - Francis Ford Coppola

From that day forward, 180 it was and would always be.

By the way, if you stop by you’ll notice we’ve had the quote engraved on to a brass plate and affixed next to our front door. Thanks Francis.


Creativity without frontiers.

With those three words we begin to get at the core of 180 philosophy.

Here’s how we arrived at it:

First, there simply seems to be a need to fill. As we’re all aware, with each passing day, the number of companies stepping on to the great international pitch increases. We wish we had a Euro for every time we’ve met with a client or prospective client and they’ve used the word "global". This means, of course, that "International Fever" is also striking the advertising departments of those same companies. Suddenly, fewer advertising directors are satisfied with strong traditional, national advertising efforts. Nowadays, we're hearing clients ask their advertising agency to create everything from a global "brand bomb" to broadband programming. Both of which, coincidentally, we've already produced here at 180.



Second, with a sum total of over 50 years of international advertising experience on brands such as Microsoft, Coke and Nike, our 4 founders knew 180 was destined to be more than just another local or national creative hot shop.

Next, we knew we had chosen Amsterdam as the home of 180 for a reason. Not only is Amsterdam one of the most international, ethnically diverse cities in Europe, it also sits at a crossroads of sorts, geographically speaking.

Fourth, we knew we could build a true alternative to the big multi national agency model by instead creating a truly international agency. In other words, by recruiting a highly talented, culturally diverse group of people and sticking them under one roof.


Which is what we’ve done by hiring 100people from 18 different countries.

Lastly, our philosophy grew from the belief we could create very creative, effective advertising that would export well throughout Europe and in fact, all over the world. We knew this from experience. We knew this because we’ve seen it done successfully every day in areas such as fashion, the Internet, music and cinema.

The reality is, few agencies can deliver on a philosophy like ours. We’re not sure why. Maybe some are too parochial. Maybe they are just too big and set in their ways.

Whatever the case, we’ve reached the conclusion that these are dangerous times for an advertising agency to practice conventional thinking.

We think that’s all we need to say about 180 for now. After all, it mostly comes down to the work, doesn’t it?

The position: Copywriter

We are currently seeking a Copywriter with proven creative excellence, sports knowledge and experience (in particular Football) to work on national and international campaigns. The main responsibilities of the Copy Writer will be:

Concepting and executing print, radio and television advertising

Presenting to 180 clients

Interacting with clients at board level

Running and participating in pitches for new business

With regard to prior experience, we would like candidates to have the following:

An EU-passport or Dutch work/residence permit

At least 5 - 8 years international experience as a Copywriter in a world-wide operating advertising agency at least the size of 180 Communications BV, producing international award-winning consumer advertising


You need a thorough understanding of print & TV production and of integrated digital and multi media production. You must have knowledge of and experience in new media.

Education in Copywriting or Journalism


In depth experience, understanding and knowledge of American and European cultures


Managerial skills and proven experience in multi-tasking: managing creative teams and international creative projects while coordinating a work flow of an ever increasing complexity


Proven planning skills


Good team communication skills with an ability to operate in a strong creative team


Strong customer focus with an ability to interact with a broad range of internal and external personalities


Ability to work effectively in a fast-paced, multi-tasking environment


Submit a reel and portfolio of international creative work


Submit a detailed resume which lists international creative awards won and sports knowledge and experience.

Loves and understands sports, particularly football, rugby, running and tennis

Able to speak and write English fluently and one other European language, preferably German

Must be prepared to live in the Netherlands for a significant term of employment

If this sounds like you then send your CV with reference to Copywriter to 180 marked for the attention of Astrid Boesze.