Ogilvy's Kurl-on mattress ad on Malala Yousafzai shooting

[amey katkar]

Ad agency Ogilvy & Mather has apologized for an Indian mattress company ad that caused an international uproar for depicting activist Malala Yousafzai being shot in the head.

“The recent Kurl-On ads from our India office are contrary to the beliefs and professional standards of Ogilvy & Mather and our clients,” said Greg Carton, spokesperson for the agency, in an email statement. “We deeply regret this incident and want to personally apologize to Malala Yousafzai and her family. We are investigating how our standards were compromised in this case and will take whatever corrective action is necessary.”

Carton said the company is launching a “thorough review” of its approval and oversight processes.

The ad was created for Kurl-On, and shows Yousafzai being shot in the face and falling backwards covered in blood and then being attached to an IV drip before “bouncing back” to receive an award.

In 2012, Yousafzai, then 14, was shot in the head by a Taliban gunman as she rode the bus to school. After spending weeks in hospital recovering from the attack, Yousafzai returned to advocating on behalf of girls’ education rights around the world.

Source: Globalnews

[Saumya]

very sad indeed. and insensitive.

[Canis major]

Done in bad taste.

[Anjana Kamat]

By some moron.