
I'm a big fan of the TED talks by Rory Sutherland, Vice-Chairman, O&M UK. Here's a very interesting interview with him.
http://www.creativebrief.com/blog/2012/ ... mather-uk/
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Source: Ogilvy UK | The Wiki Man by Rory SutherlandRory Sutherland’s first book ‘The Wiki Man’ is out now. One of marketing’s most original thinkers and influential speakers, Rory is a leading light in the advertising industry and as outspoken as he is creative. A champion of behavioural economics and an early adopter of new technologies, his collection of his cravats is as legendary as his appetite for chicken jalfrezi.
The Wiki Man attempts to give an insight into Rory’s unique character and personality, through a winding journey of blog posts, interviews, tweets and reference materials, to give a rich and engaging introduction to Rory’s unique mind.
Published by It’s Nice That and Ogilvy Group UK.