New Audi A6 - Quick To React
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The new Audi A6 bi-turbo diesel is one of Audi's most advanced models, so advanced that it's able to make 2000 decisions a second. Our new TV commercial cleverly brings this thought to life through the metaphor of a person clicking their fingers. The spot dynamically charts the A6 BiTDI driving through striking Icelandic landscapes while being punctuated by a click each time the car reacts to hazards or changes on the way. It's quite literally, 'quick to react'.
Advertising Agency: BBH, UK
Creative Directors: Nick Kidney, Kevin Stark
Creatives: Gary Arnold, Neil Ritchie
Producer: Matthew Towell
New Audi A6 - Quick To React
Moderators: kikikikikiki, diptanshu, Dalbir