Tata Capital TVC

[Jamwal]

Yet another very Nice TVC for financial firm, Emotional aspect is again highlighted beautifully Hats off!
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Credits:

The Tata Capital Limited team

Mananging director and chief executive officer, Tata Capital Limited: Praveen P Kadle
Deputy vice president, brand marketing and corporate communication: Veetika Deoras
Assistant vice president, brand marketing: Dipeshwar Singh Grewal
Assistant vice president, brand marketing: Raghvendra Pathak
Associate vice president, corporate communication: Prabhat K Bhattacharya
Assistant vice president, marketing: Rohit Kripalani

The Leo Burnett Team

National creative director: KV Sridhar (Pops)
Creative director: Amod Dani
Copywriters: Anirban Sanyal, Sachin Kamath, Amod Dani
Art directors: Sadanand Narvekar, Nilesh Anjarlekar
Vice president: Anup Vishwananthan
Brand director: Manish Somani
Brand associates: Yash Bhawsar, Nandita Das
Brand Planner: Akhilesh Nath

[Jamwal]

A new TVC by Leo Burnett for Tata Capital uses a little Sikh boy to depict the brand's philosophy of putting its customers first

The TVC features twin brothers Sunny and Goldie. In the early hours of their birthday, Sunny wakes up before everyone else does and stealthily goes to check on what gifts the brothers will get. When he sees that he gets the bigger gift compared to his brother, he swaps the name tags on the gifts. Goldie is delighted with his gift at the party later, and Sunny is happy to see his joy. The ad ends with the baseline, "Karein wahi jo aapke liye sahi".

[amey katkar]

very nice ad with emotional appeal in it...!!!

[vasanth]

Is it just me or does it feel Too good to be true especially coming from a financial organization....?

[basant kumar]

Indians love melodrama. and emotions. but I don't recall seeing this one on TV.

[raja ghose]

i dont recall seeing it/