vintage indian ads...those wer the times...!!!!

[amey katkar]

[youtube]J7nDHL-7lr0[/youtube]

[vasanth]

that made me look up on the history of advertising in India... Here's what i found


The first newspaper in India was brought out by an Englishman James Augustus Hickey in 1780 who was stationed at Calcutta. The paper was brought out on Saturdays and was first called the Calcutta General Advertiser or Hickey's Bengal Gazette.

Publishing a newspaper is an expensive business as Hickey realised to his cost. He was losing money faster than the newspapers came out of the printing press. To make ends meet, Hickey decided to take on advertisements or ads.

The earliest ads consisted of simple messages 'classified' into different categories for easy reference with a mailing address from where they could be ordered. These became the forerunner of today's classified advertisements in newspapers. For instance, today's newspaper carry sale of autos, electronic items, domestic services, pets, etc under these headings.

Hickey's paper was the first to carry such advertisements but these were mostly from 'patent' medicine manufacturers. The concept of chemists or druggist shops as we know today, came much later. Most medicines then were grandma's recipes, or were concoctions made by so called 'doctors' and were thus sold (patented) under their own names.

A few large retail stores like Spenser's (in Chennai), Whiteways & Laidlaw or the Army and Navy Stores also advertised and these were basically targetted at the British and European settlers who were already familiar with mail-order purchases.

It took nearly 120 years for someone to discover that companies and individuals needed help in framing catchy copy (text of the advertisements) to attract customers and a right magazine or journal to address the right audience.

In stepped B. Dattaram's, India's first advertising agency, from Girgaum, Mumbai, to fill up this vacuum. It didn't take long for others to notice that Dattaram's cash registers were ringing. By the 1920s, other agencies like Gujarat Advertising and Allied Advertising had come up.

[vasanth]

To read more

http://www.pitara.com/discover/5wh/online.asp?story=104

[amey katkar]

goood source of information vasanth , advertising in india is gettng globalised and coming up with some great international ideas

[vasanth]

[youtube]knZpch5N30Y&feature=related[/youtube]

[vasanth]

Bajaj Light Bulbs
[youtube]rh9yc3xyeBs&feature=related[/youtube]

Aishwaria Rai Titan ad
[youtube]qlUgr4mVris&feature=related[/youtube]

Salman Khan in a Limca Ad
[youtube]M3Y15vFhwv0&feature=related[/youtube]

[amey katkar]

the concept of limca ads is very goood...hits every type of target audience...!!!

[star]

ah these are amazing! LOved the Gold Spot 'The Zing Thing Campaign'.

Thanks for posting these. Do you guys have 'Ispat Bhi Hum Banate Hain' for Tata Steel?

[amey katkar]

ah these are amazing! LOved the Gold Spot 'The Zing Thing Campaign'.

Thanks for posting these. Do you guys have 'Ispat Bhi Hum Banate Hain' for Tata Steel?

herz your ad star

[youtube]6vu1_3FRWUU[/youtube]

[vasanth]

[youtube]E86h7NxUJ6k[/youtube]