Peter England by Mudra

[Allen Mathews]

The print is ok and impotent, but the TV sucks big time!


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Peter England has launched its new campaign, where the brand unveils its message 'Beginning of Good Things'. In truth, this is more than just a message, a philosophy that encapsulates the result of applying self-belief.

This is also the first time, Peter England has appointed a national level celebrity, Siddharth, as its brand ambassador who will connect with its core consumers. Siddharth of "Rang De Basanti" fame has the ability to be relatable as well as aspirational to millions of young Peter England consumers. At the same time he is the right personification of the core values of Peter England.

Take a look at the above commercial, which has just been released nationwide for the brand Peter England, starring Siddharth.

[Saumya]

very very bad TV. extremely sad. and whats this thing of hiring stupid celebrities? the client could have spent that money on better visibility of a better film.