IRS 2010 Q3: Dailies continue to lose readers in Delhi

[Saumya]

While English dailies have recorded a decline of 6.6 per cent in total readership in the last one year; for the Hindi dailies, the decline is 5.5 per cent.
In the last one year (since IRS 2009 R2), both English and Hindi dailies have lost readers in the National Capital Region (NCR), which includes Delhi and its urban environs. While English dailies have recorded a decline of 6.6 per cent in total readership; for the Hindi dailies, the figure is a little lower at 5.5 per cent. In terms of absolute numbers, Hindi dailies are down by close to 5 lakh readers, while English dailies have lost more than 3.5 lakh readers.

Only four amongst the top 10 dailies have recorded growth or maintained status quo in the last one year. Hindustan is the biggest gainer with a marginal increase of 51,000 readers -- just above 2 per cent. The biggest gain for Hindustan has come from South Delhi, where it has added some 45,000 readers -- close to 9 per cent. In IRS 2009 R1 too, the Hindi newspaper had added more than 1 lakh readers.

full article here

[Pencil_Girl]

do you think this is because of the internet?