Colgate Dental Floss

[fna77]

This is just an idea. Please let me know what do you think. Thanks!

[TruthHurts]

nice idea but the headline is too deductive. u could use something like choose or die or something like this?

[DADADA]

This is just an idea. Please let me know what do you think. Thanks!

Try another idea, it doesn't fit for me.

[Krish]

yes, this is kind of scary....

[Hasmukh]

how do I know that hangman's noose is made of dental floss?

[sumit982073611]

@ hasmukh...nice idea....did u execute this ad !!!

my worry is, i know the black colour in background creates a good impact for the reader as well the visual...

but the brand like colgate in the currrent background seems to be not more appealing...

It disconnects the audience..lastly u should re-work on the copy bit..

cheers

[pixelfiesta]

Does tartar kill?

[Saumya]

true. does it really kill?

[pixelfiesta]

sorry, but the visual depiction is very misleading...

[silly lily]

there is no mention in the ad of tartar killing people. so why are we debating that? what is not working for me is the art.. definitely that is not looking like dental floss. maybe u can show the dental floss coming out of the floss box or something like that? like below? what do u think:

[silly lily]

oh forgot to attach.. here goes:

[pixelfiesta]

there is no mention in the ad of tartar killing people. so why are we debating that? what is not working for me is the art.. definitely that is not looking like dental floss. maybe u can show the dental floss coming out of the floss box or something like that? like below? what do u think:

Lily... It doesnt say it in so many words, but the noose signifies death!
And hence its misleading to even visually depict that tartar leads to death.

Art is secondary, the idea has to be convincing first?

[vikram sharma]

pixelfiesta is right. tartar doesnt lead to death. but this is a very old thread anyway.

[silly lily]

old thread? discussion thread? old floss? what? (sleepy)