Agencies, marketers and publishers can now gain useful insights into online spends
January 20th, 2010 (Mumbai, India) – ViziSense (www.vizisense.com), India’s leading online audience measurement and analytics platform, today announced the beta launch of AdView, India’s first online advertising monitoring and analysis tool. AdView provides critical insight into the online advertising landscape by tracking online spends at multiple levels:
o Advertisers, brands and product categories.
o Publishers and online verticals.
o Display ad creatives (i.e. static banners, text, rich media, video ads, etc.)
As an industry spend benchmarking tool, AdView is targeted at agencies, advertisers and publishers seeking to gain valuable insights into online advertising trends, competitive benchmarking and campaign-level execution across the breadth of the Indian online universe.
With major advertisers expected to double spends on digital media this year, expenditure on online advertising is predicted to reach the Rs. 600 crore mark in 2010. “The online industry requires an intelligent ad monitoring solution to provide an accurate sense of online spends by advertisers and across publishers,” said Amit Bhartiya, Business Head, ViziSense. “AdView is akin to products available across other media like television and print. Its comprehensive insights complement the analytical abilities of the ViziSense platform, and we’re confident that AdView will contribute significantly in the growth of the online advertising industry.”
As a one-stop shop for viewing creative units that form a part of online campaigns, AdView provides an easy-to-use snapshot of the most active online advertisers and brands - including their share of spends across the top 1000 publisher sites. With over 100 industry categories, AdView users can analyse data by volume and type of ad inventory purchased, as well as performance of various types of creative units.
“As more consumers embrace the web, brands will adopt & deploy this medium in a bigger way,” observed Satish Ramachandran, Vice President, Draftfcb + Ulka Interactive. “We have always believed in data-led strategic solutions for our brands. AdView is great product and fulfils an important need for the digital marketing and advertising community. It will enable a methodical and measurable approach to web media, which is the need of the hour.”
Currently available by invitation only, users can email contact@vizisense.com to request access to AdView. For a sneak preview, visit http://www.vizisense.com/adview/PRESS.