Little Stars Pavement School

[Paramvir]

Diptanshu sent me this one from Bates

Advertised brand: Little Stars Pavement School
Advert title(s): Sack, Cardboard Box
Agency: Bates 141, Calcutta, India
Creative Director: Arjun Mukherjee
Art Director: Diptanshu Roy
Copywriter: Arjun Mukherjee
Photographer: Sanjib Ghosh

[MissMallu]

love the copy too. very well done...

[Ek Kanya]

very cool. nice work. i also love the layout. after a long time one gets to see good work in print. Congrats Arjun and Diptanshu!

[Saumya]

i wonder who's going to read so much copy? especially the first paagraph is more flowery than to the point.

[smartsanjoo]

Title: "Aids orphans"
Agency: Publicis Conseil, Paris
Advertiser: FXB International
Art Director: Pierre Penicaud
Copywriter: Nicolas Schmitt
Awards: ACT Responsible, 2007 (2nd Cannes Dove) for Print

[Ek Kanya]

oops!

[shantyarow]

You know something, I must confess I am a bit tired of these ads.
They had a time and place in the 90s when Indra Sinha and Freddy Birdy were dabbling with social causes - stark visual, hard-hitting headline, fifteen paragraphs of an argument being built with clever turns of phrase, etc.
I don't know...ennui maybe.

[Anjana Kamat]

i agree with you shantyarow. these are just trying too hard to do what some brilliant ads did with ease in the golden days of advertising. but i am also interested, what, according to u, shantyarow, would be brilliant contemporary advertising? and diptanshu, where is it that you live that street kids have such healthy skin and looks?