India bags Healthcare Golds

[Paramvir]

Sarvesh Raiker sent us this piece:
.

Today it's not just the mainstream ad agencies in India that are dominating
the global scene,but also its healtcare counterparts. At the recently
concluded 23rd RX CLUB AWARDS show, Sorento Healthcare Communications
India bagged two Golds and topped the overall Golds tally - worldwide.
Ogilvy One Worldwide & McCann Healthcare notched silvers at the competition.

Every year, RX CLUB, NEW YORK attracts thousands of entries from around the
world – and commands one of the highest places of honour in healthcare/pharma advertising.
Worldwide agencies of top groups like Euro, Ogilvy, Saatchi & Saatchi, DDB,
DraftFCB, Grey, McCann and the likes, participate in RX CLUB awards.
Hence winning here, matters a lot in the healthcare space.

SORENTO HEALTHCARE INDIA BAGS TWO GOLDS AT RX CLUB AWARDS (NEW YORK).
A FEAT NO OTHER AGENCY IN THE WORLD COULD PULL OFF THIS YEAR!


16th November, 09
It’s not just the mainline agencies that are placing India on the global map of advertising, but also the specialists.

On 12th Nov, ’09, results of the RX CLUB SHOW 2009, (now in its 23rd year) were announced with a grand ceremony in New York. Topping the Gold tally was India’s Sorento Healthcare Communications – with 2 Gold Awards.

Sorento won Gold in the poster category with its entry titled ‘Sand Clock’ for Schering-Plough’s Naturolax. The agency’s 2nd Gold was earned in the film category with ‘Bed Time Story’, a TVC on Dementia Awareness developed for Eisai, India and ARDSI.

Both entries were conceived by the agency’s senior team comprising Dinesh Ghosalkar and Sarvesh Raikar – under the creative leadership of Rajesh Rai.

Every year, RX CLUB, NEW YORK attracts thousands of entries from around the world – and commands one of the highest places of honour in healthcare/pharma advertising.
Worldwide agencies of top groups like Euro, Ogilvy, Saatchi & Saatchi, DDB,
DraftFCB, Grey, McCann and the likes, participate in RX CLUB awards.

For Sorento, the wins are especially satisfying as only a miserly 10 Gold Awards were handed out this year across all categories (print, video, integrated and interactive). And Sorento was the only India-based agency to make the cut – and strike Gold.
Sorento also bagged as many as six Awards of Excellence.
Entries can be viewed on http://www.therxclub.com

ABOUT RX CLUB SHOW
Like the Oscar and the Emmy’s, The RX Club Show evolved out of the need of an entire creative community to be recognised by its peers.

Founded in 1986 by Ina and Carveth Kramer, The RX Club Show continues to honour creative aspects of pharmaceutical products’ advertising and promotions. The show is judged by a panel of experts drawn from both mainline and healthcare agencies, and its judging criteria are based solely on creativity - not media buy or budget. Simply creativity.

The RX Club Show has grown to become an international icon in the healthcare industry. Since its inception, The RX Club Show has remained true to its original mission: Provide an independent forum for the global healthcare advertising community to exchange ideas, showcase creative projects, bring forth innovative ideas in the fast expanding healthcare space, and keeping the industry on the cutting edge of creativity.

ABOUT SORENTO
Today Team Sorento works with the crème-de-la-crème of healthcare clients in India and represents one of the largest advertising outfits dedicated to healthcare communications. Its roster of clients includes GSK, Astra Zeneca, Novartis, Piramal Healthcare, Universal, J&J, Wockhardt and Schering Plough. Sorento constantly strives to set the global benchmark in healthcare communications, with clutter-breaking strategies and out-of-the-box creative work. The agency has made it a habit of winning international awards – and has now also begun handling international businesses out of India.

Here is the Gold Winning film on Dementia Awareness

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