here's my view
activation- as the name suggests is the expression of the brands concept in action. a sort of coming alive of the brand in real time. it helps the target consumer to actually see, touch, feel -any or all of these and experience the brand. and in doing that it takes the target ...
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- Tue Mar 01, 2011 7:26 am
- Forum: The Advertising Tools
- Topic: Could you define "activation" in advertising & communicatio?
- Replies: 4
- Views: 4099