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What's the connection? Your question seems confusing. Actually, you must ask this question to: David Abbot, John Hegarty, Richard Foster, Sean Doyle, Alfredo M. and a host of other advertising stalwarts who've worked on The economist....Perhaps, they'll have the right answer for this question, right ...

To know that whole keyhole business, i think you need to go through all economist ads....do some research....then look at this ad again....if you still don't get it , then.... maybe you could just move on....
by the way, that nib denotes Indian express, it's in their logo....

Check this out....

Never mind Tarun.... It's ok....just give up and move on young man....

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Check this out guys....

Tushar Badal Pal
Creative Consultant
Vyas Gianneti Creative